New Milestone. Celebrating 6 months in our new premises is really exciting and surprisingly insightful into how difficult it is to set a business up from scratch.
To all of you out there thinking that this is the next step for your career, congratulations, it is a great step, but beware of the risks.
We set up in a brand new location, with no leads and no connections but with a great footfall. Victoria is a vibrant and very interesting location, as it is filled with business and residential properties. Therefore, the demographic is big and diverse.
You think you have it all figured out.
Correct. You have. But the application is different to the idea. You think your business is better than everyone else and you are probably correct. But Why? Set your standard and identify what differentiates you from everyone else.
Do you do it better or do you do it differently?
Let Everyone Know.
Marketing is the biggest one, how to get the word out. SEO's, website, facebook, instagram, twitter, word of mouth, leaflets, youtube. You name it. Now that you have named it, do it. All of the above.
Reviews. Make sure you have good ones and lots of them.
You have tried everything. And yet, it is hard. Connections- socialise and go to events.
Opportunity for CPD and also opportunity to expose your brand and your idea to the public.
In reality, no matter what you try, time is what you need. Time for everyone to know that you are in the area and also everyone who has been treated by you to refer everyone they know that needs a clinician. Time, for you to become the go-to-person in the area.
Here's to another 6 months of continuous hard work and reward. So, good luck to all of
you out there about to start your dream.
It's hard, but it's worth it.